Social TV: How Survivor’s Jeff Probst Bridged the Gap Between CBS and Its Audience
When Jeff Probst starting live-tweeting Survivor last season, he did it because he wanted to, not because CBS asked him to. But just two episodes later, the network was encouraging fans to follow @JeffProbst before every commercial break. This season, he’s both live-tweeting and answering viewer questions in 15-second video clips using Tout, and the fan response has been overwhelmingly positive. We talked to Probst about how he convinced CBS that live-tweeting was worthwhile, and why Ozzy has the fans to thank for his return to Survivor.
TVGuide.com: The first time you live-tweeted an episode, you said something like, “C’mon, guys, let’s prove to CBS how cool this is.” Were you getting pushback from the network about tweeting?
Jeff Probst: Initially, CBS just didn’t…
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