The Future of Social TV: Where We Are Now and Where We’re Headed

Social TV | Photo Credits: Wiley, John & Sons, Incorporated

We may not know everything about social media’s effect on a show’s ratings — most measures of success are anecdotal at best — but a new book, aptly titled Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile, attempts to establish best practices for harnessing the social TV movement.

Read More >

Other Links From TVGuide.com

WGGB encourages readers to share their thoughts and engage in healthy dialogue about the issues. Comments containing personal attacks, profanity, offensive language or advertising will be removed. Please use the report comment function for any posts you feel should be reviewed. Thank you.