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The Future of Social TV: Where We Are Now and Where We’re Headed

Social TV | Photo Credits: Wiley, John & Sons, Incorporated

We may not know everything about social media’s effect on a show’s ratings — most measures of success are anecdotal at best — but a new book, aptly titled Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile, attempts to establish best practices for harnessing the social TV movement.

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