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UPDATE: Link For Refund Feds: Skechers Deceived Consumers with Shoe Ads

WASHINGTON (WGGB/AP) – Claims that Skechers’ fitness shoes can help shed pounds and tone muscles are sketchy at best, says the government – and they’re going to cost the company millions of dollars.

The footwear company will pay $40 million to settle charges by the Federal Trade Commission that Skechers made unfounded claims that its Shape-ups shoes would help people lose weight and strengthen their butt, leg and stomach muscles.

The settlement also involves the company’s Resistance Runner, Toners and Tone-ups shoes. The FTC alleges Skechers made deceptive claims about those shoes, too.

The FTC says Skechers falsely represented that clinical studies backed up the company’s claims about its toning shoes.

Robert Darby of Fastfeet in West Springfield says the Shape-ups had a lot of buzz when they first came out, but the store doesn’t stock them.

“I understand the concept a little bit.  As far as the shoe being unstable and the human body adapts to that, which is will, but I mean if you have a customer that’s a little unsure on their feet if it’s on an older customer I would really hesitate throwing a shoe under them that is unstable,” said Darby.

Podorothist Chris Bail says the sneakers lacked long-term support.

“The bottom line is once you start wearing them and you start breaking down in them.  They tend to turn they are not as firm as they use to be,” said Darby.

Consumers who bought the shoes will be eligible for refunds.  To find out how log on to – http://www.ftc.gov/bcp/cases/skechers/index.shtm


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