For one woman, it’s a journey back to her youth. “I come to these events because it brings back some nostalgia from my childhood, and I went to school in Holyoke,” said Elizabeth Mekal.
Wherever you go, something different is always around the corner at Discover Holyoke.
It’s a tour around 5 different city landmarks, including the Farmer’s Market at Open Square. “This Farmer’s Market is the primary source of income for many of the farmers here and it’s really great to keep them and to keep their farmland operational and growing food in Western Mass,” said Open Square’s Suzanne Rataj
Discover Holyoke hopes to inspire tourism and economic growth.
Paying a small fee opens up another world within the city. “For $1, you get to experience all of the gems, all of the treasures that Holyoke has to offer from open square, to Wistariahurst, to heritage state park to the victory theatre. For $1 there is so much to take part in,” Celine Hamilton-Quill noted.
That includes a new café that specifically decided to open in Holyoke for that very reason. “Throughout the opening process, we really kind of pinpointed our goals here. We wanted to be a part of the thriving community in Holyoke. It was such a hub back in the day and we’re really trying to revive it,” smiled Tami Kennedy, General Manager of the Electric Café.
Passport Holyoke puts on the annual event, involving 20 members from the group which promotes the city’s culture.
If you haven’t gotten to experience Holyoke there’s still time, the first annual Latin Jazz fest goes on until midnight.