For others, location is everything. “I just met with a new home buyer to the city for coffee, and they rent out in the hill towns. I said ‘Why Holyoke? What’s making you want to come here?’ They said ‘The energy we have here, the community, our wonderful young mayor,’” said Erin Brunelle, Holyoke real estate agent, and the co-chair of Buy Holyoke Now.
It’s a conglomerate of everyone involved in the home-buying process, from lenders to lawyers.
It offers deals hoping they will make it affordable for folks to hunker down in the city. “There’s a 20% discount on your gas and electric for being a first time home-buyer, there’s a $5,000 available through the Holyoke Housing Authority, for first time home-buyers, Down payment and closing cost assistance,” added Brunelle.
Incentives like those make Holyoke appealing to first time home-buyers. “I’m actually very excited about it. I was excited to hear that it’s an initiative to not only keep people from Holyoke in Holyoke, but an effort to get people from outlying communities to come and appreciate what all of us Holyokers already know,” smiled first time home buyer Lauren Whelihan.
Mayor Alex Morse already knows the city sometimes gets a bad rap, but thinks Buy Holyoke Now’s first open house day can help change that. “Today in particular to have over 31 open houses, it’s just a really great day for us in the city to showcase and mingle with people who don’t live in the city to see that we have beautiful spaces. A lot of folks don’t think they can be homeowners, and a lot of times in Holyoke, it’s cheaper to pay mortgage than it is to pay rent.”
Just in case you’re wondering, Mayor Morse does note there’s just a little bit of friendly competition in courting homebuyers, since Buy Springfield Now is going on today as well.
For more information on Buy Holyoke Now, click here.