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Hurricane Sandy Impacts Local Bread Business

HOLYOKE, Mass. (WGGB) — The aftermath of Hurricane Sandy is impacting businesses up and down the east coast even here in western Massachusetts.

The East Baking Company is one of those businesses. They make dozens of baked goods each day and don’t slow down for the storms.

“All of the business that happened on Sunday, we have no idea school systems or restaurants or nursing homes are going to be closed the next day so we still have to produce,” said Dan Serra, East Baking Company.

The company’s clients include 42 public schools in Connecticut that have been closed for the last two days because of the storm. That’s leaving them with thousands of dollars worth of bread until the schools reopen.

“A storm like this has tremendous economic impacts for everyone involved,” said Serra.

Serra says planning for a storm is a logistical nightmare. Besides the schools the company also serves many supermarkets and restaurants in the damaged parts of Connecticut and New York.

The closed roads in Connecticut on Monday slowed them down.

“It’s a tremendous impact in terms of time and money because you have all the sudden state troopers detouring trucks off the highways,” said Serra.

The company was able to get the trucks back on the road Tuesday.

He says the storms do help out business for a short period.

“We are kind of producing mass bread. Their white bread, hamburgers, hot-dogs because we know there is gonna be a huge run on that. So business increases, but you only have that small spike because places were only open Sunday and first half of Monday,” said Serra.

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