New MTV Programming Head Susanne Daniels Shares Her Plans For The Channel
Susanne Daniels, MTV’s just-hired president of programming, joins a channel that has seen its primetime ratings slide 31 percent this season. New series like Teen Wolf and Awkward have high viewership and buzz, but MTV is about to lose its signature hit, Jersey Shore. Daniels, who developed faves like Buffy the Vampire Slayer and Felicity at The WB and later helped reinvent Lifetime, will now lead the charge to develop MTV’s next generation of shows.
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