But not everyone is into waking up early on the day after Thanksgiving, that is if you even go to bed. Stores in Massachusetts will be opening at the stroke of midnight so people can get their hands on those Black Friday bargains.
At Northampton’s Bag Day you snag 20 percent off at the city’s participating restaurants and stores.
“It’s a community event, so we like to participate in the activities the community is holding. It’s a wonderful outcome. Every year we serve refreshments and make a big party out of it, so, it’s a lot of fun,” said Karen Shannahan, manager of Ten Thousand Villages.
Shoppers admit that they’d rather pay a little more now than get caught up in the hassle of Black Friday later.
Mary Bouley of Northampton agrees: ”I can’t fathom why i would wanna be out there at 4:00 in the morning. I don’t get up for anything at 4:00 a.m. except a big trip. I’d rather stay in bed the day after Thanksgiving and let somebody else get the bargains.”
“I just dont go near the stores & this is easier because you don’t have to get up at the crack of dawn,” said Linda McCarthy.
Retailers say they also look forward to bag day because they say it provides a boost for the local economy.