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Easthampton Preps for Small Business Saturday

EASTHAMPTON, Mass. (WGGB) – You could call it the middle child of Holiday Shopping.

Small business Saturday is sandwiched in between Black Friday and Cyber Monday.

Started in 2010, it’s recognized nationally, meant to highlight and stimulate business….for small businesses. “All in the Chamber of Commerce believe that small businesses are the foundation of our economy. It’s what makes our small towns and cities grow. The big thing is the personalized service you get from a local business person,” said Eric Snyder.  The Easthampton Chamber of Commerce’s Executive Director.

Snyder is busy preparing for the upcoming season, along with popular places like Popcorn Noir, an all-purpose bar, movie theater, and restaurant, and Platterpus, an actual record store, with actual records.

Easthampton does have its fair share of unique businesses, and some local owners stress the importance of you spending your money there for the holidays. “Over the years people have become accustomed to doing the whole Thanksgiving weekends at the malls and big box stores and there are plenty of us little stores still thriving,” said Plattaous owner Dave Whitthaus.

“We just want to get the word out and get people to start by shopping here and spending their money here. Our people are looking for jobs and working here in our community, our stores,” chimed Kristen Davis, owner of Popcorn Noir.

If that’s not enough to convince those still on the fence about shopping big vs. small, maybe Easthampton’s Bag Day will change your mind.

They’re having it on, you guessed it, Small Business Saturday.

In honor of Easthampton’s first annual Bag Day, they’ll also host Loop, an “Eco-Chic” pop-up shop where local artists will be featured.

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