SPRINGFIELD, Mass. (WGGB) — It’s the shopper’s equivalent of a marathona and some of the advice to Black Friday newbies is the same as for a runner.
“Drink lots of water,” said Melinda Graulau, General Manager, Eastfield Mall. “Wear tennis shoes.”
And research what you want by going on line and even visiting the store ahead of time because Black Friday is not a time to browse.
“It is going to be a bit crazy, especially when stores just open their doors and there’s that mad rush of people,” said Jillian Gould, Senior Marketing Manager at the Eastfield Mall. “So, know what you’re after in the store, so you can make sure that you get what you need. You can get in and out of there before the store runs out of that particular item.”
Gould said to count on stores running out of special sale items. Stores even say up front they’ll have limited supply.
“That’s always going to be in the fine print,” said Graulau. “So you want to make sure that if you’re there and get to the place to check out and they’re sold out, that’s where the patience comes in because you might not have been there early enough to capitalize on some of the specials.”
To reduce possible chaos inside stores, some will hand out vouchers for the hot sale items as people stand in line outside.
Some shoppers said those new to Black Friday simply can’t go into it thinking it’s the end of the world if they don’t get that $200 laptop.
“If it’s meant for you to purchase, it will be there,” said Joanne Lanzillo of Springfield. “If not, you’ll just have to keep looking for a better price somewhere else.”
Some don’t exactly take that same zen-type attitude.
“There’s going to be lots of crazy people who are going to push and shove and throw some ‘not-nice’ language at you,” said Avery Echols of Enfield. “And you just have to have thick skin and stand you ground. Don’t give things up to people that want it. And they’ll try to play this sad, ‘oh no, I need this. It’s for my grandmother.’ No. It’s yours. You got it first. You take it.”