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Is It Better to Shop Online or In Person?

HOLYOKE, Mass. (WGGB) — Opting to shop in your pajamas from the comfort of your own home, while others bustle to the mall to grab gifts for loved ones might sound more appealing.

It is to some.

According to IBM’s 2012 Holiday Benchmark Report, even shopping on mobile devices accounted for just about a quarter of all Black Friday sales.

So what do folks here in western mass prefer? “I like to go physically and shop for presents. It’s much more fun. You could just see the presents instead of looking at online pictures,” said Alexandria Vassallo.

“I don’t have a credit card so I can’t really unless I borrow my mom’s and I like being able to pick out the perfect gift,” Melissa Prosser said.

Online shopping has continued to rise since Thanksgiving. Consumers have spent over $1.5 billion on the web alone since then. But some here in Western Mass prove the best gifts just can’t be bought. “My wish list? Health, happiness, things like that. That’s what’s on my wish list,” Paul Bailey shared. “It’s not about me, it’s about these guys, my kids. Nothing for me,” Eric Bottesini smiled.

Maybe their sentiments about heading out to the stores will change on the day after Christmas, when retailers are expecting another huge jump in returns.


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