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Target Launches Year-Round Online Price Matching Policy

HOLYOKE, Mass. (WGGB) — A major announcement from Target as the retailer looks to compete with internet powerhouses like Amazon.com.

Starting this week, Target is now going to price match what it sells inside it’s brick-and-mortar stores with the same items sold on major internet retailer sites and for many, a bargain is what it’s all about.

The new policy guarantees that if you find the same thing for a lower price on-line, the store will refund the difference.

This is the latest step in an attempt to stop ‘showrooming,’ where a customer will visit a store, check out an item is person only to buy it later on line for a better price.

Of course, there are some strings attached.

First, there are a limited number of websites Target will price match:

  • amazon.com
  • walmart.com
  • bestbuy.com
  • toysrus.com
  • babysrus.com

Also, you have to make the comparison within seven days and again, it has to be the same exact item.

If your purchase qualifies, then you get the difference back.

“What we want to do is create the best the best shopping experience for our guest, so what we want is for our guests to come into our stores and have a great shopping experience but still be able to get the benefits of a lower cost item they might find somewhere else,” says Dawn Buonocore from Target.

You can request the price match before you buy at guest services with proof of a current online price or after your purchase with your original Target receipt.

Target first rolled out this online price match back in November for the holidays, but just now made it permanent year-round.

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