New Mass. PSA Urges Young Men to “Pull Up Your Pants”
BOSTON, Mass. (WGGB) — A Boston-based mental health advocacy group is urging young men to pull up their pants or possibly face fines or jail time.
Thursday, the Black Mental Health Alliance of Massachusetts (BMHAM) released a public service announcement that, according to the group, is geared towards young urban men to pull up their saggy pants, adding that those men are “walking in the streets…without regard and respect for themselves and their community.”
The video cites Mass. General Law indicating that those who wear their pants parked around one’s posterior may face a fine of up to $300 and possibly time behind bars.
“For the BMHAM, it’s a behavioral health issue in our neighborhoods and communities that must be addressed the entire community,” says the group’s president and founder Dr. Omar Reid in a statement posted on their website.
The PSA is currently set to air on television stations in the greater Boston area, but Reid indicates that he would like to expand the campaign to other television, radio, internet and billboard markets, including Springfield, Brockton, and Lawrence.
“This is just the beginning of our public strategy to encourage parents, schools, police, social service agencies, housing agencies, faith based organizations along with men and women in our community to take a collective stand and tell our young men and boys to pull those pants up,” Reid adds.