SPRINGFIELD, Mass. (WGGB) — Today marks the end of the line for one Monopoly game piece.
The “Save Your Token” Contest took Monopoly lovers by surprise when Hasbro asked people to vote to keep their favorite game piece about a month ago. The car, shoe, Scottie dog, wheelbarrow, battleship, iron, hat and thimble were all on the chopping block.
Most of the tokens were part of the original game introduced in 1935. The Scottie dog and wheelbarrow were added about 20 years later, but it’s the iron that has seen it’s last “free parking” and will go out of production immediately.
As the competition came to its official close at midnight last night, the race was tight between the wheelbarrow, the iron and the shoe each holding only 8% of the vote.
But the shoe and the wheelbarrow pulled ahead.
The contest was a brilliant marketing campaign on the part of Hasbro. Other companies even took the opportunity to try and save tokens they related to, like Zappos fight to save the shoe and Ames True Temper, a garden tool company, campaigning for the wheelbarrow.
The “Save Your Token” contest inspired Monopoly fans to vote from Guam, Liechtenstein and Kyrgyzstan, over all 120 countries cast their ballot to save their favorite piece.
Candidates to replace the iron were also available for fans to vote for including a robot, diamond ring, cat, helicopter and guitar. But it was the cat that clawed it’s way to the top with 31% of the vote. So it’s safe to say that the Scottie dog has a new nemesis in the frisky feline.
Hasbro will release a special edition of the game with all of the old game pieces as well as all of the new candidates on February 15th. The new version of Monopoly including the cat game piece will be released this fall.