“Change begins with you.” That’s the message USA Network hopes to get across in its new Characters Unite PSA.

For the second year in a row, USA is airing the one-hour documentary NFL Characters Unite as part of the network’s Characters Unite campaign to fight prejudice and discrimination. This year’s special will feature Larry Fitgerald, Jameel McClain, Troy Palamalu and Justin Tuck, as they share their own stories of overcoming diversity and bullying. The PSA below will run during the broadcast.

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