One Year After Opening, The Botaniste Preps Ahead of Valentine’s Day Rush
While she admits it was overwhelming to open right before Valentine’s Day. “It was like being a small ship in high seas last year. And it will be high seas,” she said.
Miller’s Easthampton floral and interior design shop is now flourishing. “I don’t even know if I had business cards last year with the shop made up on it. I have a credit card machine and I didn’t last year. It’s different for me. I feel like it’s the difference between having an infant, and having a toddler,” she laughed.
Miller says she expects a bunch of procrastinators to rush the store on Thursday.
Dealing with it should be a little easier this time around, with pre-made arrangements and more fresh flowers for new trends, like rainbows, and Man Arrangements. “Meaning, it doesn’t have to be so bright and allegedly feminine, there are more green and earthy colors. The English Country style is getting more and more popular in in the states,” Miller stated.
Whether they’re just because, or they’re trying to get out of the doghouse, some customers hope these flowers will set the tone for Valentine’s Day. “I’m trying to purchase flowers for my ex-girlfriend, instead of unfortunately my new girlfriend or a girlfriend,” Natan Maimes confessed. “I was thinking well, I wanted to get some flowers for my wife Sarah anyhow, so I thought I’d beat the crowd in here, since I’m picking her up from the airport tonight,” shared Bruce Volz.
If the flowers aren’t enough to hold them over, Natan and Bruce could always drop into the shop on Valentine’s Day, where they’ll be celebrating with food and music.