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Easter Weekend Boosts Chocolate Business

Easter Eggs.ashxOLD DEERFIELD, Mass. (WGGB) — Many people spent this Good Friday getting ready for the weekend’s Easter festivities.

Traditional brunches and ham dinners will be the highlight at homes throughout Western Mass. But for others Easter weekend is synonymous with one magical word: Chocolate!

The Easter bunny will be making his rounds this weekend making kids a lot of kids very excited. But that also means big business for local chocolate shops like Richardson’s.

Easter is one of Richardson’s biggest holidays, but with Easter falling early this year, local chocolatiers are under a tight deadline.

“We only had six weeks. Ash Wednesday fell before Valentine’s Day so we had to get ready first thing after Valentine’s Day,” explained Kathie Williams, owner of Richardson’s.

Richardson’s has been in business in Old Deerfield for 60 years. Kathie’s family has owned it for the last 30, allowing them to develop some Easter traditions of their own.

“The most popular items for Easter are our solid chocolate bunnies and our Easter baskets. And the chocolate bunnies are named after my parents grandchildren. So we have a Taylor bunny, Emily, Sarah, Meghan, Hannah,” said Kathie.

And many customers also make a tradition of visiting Richardson’s, though it might not be entirely due to the holiday weekend.

“We work in Greenfield, we always come to Richardson’s whenever we can get away,” explained Debi, a customer at Richardson’s.

And of course everyone has their favorite candies, whether they are the Easter specialties of  coconut nests or creme filled Easter eggs, or something a bit more accessible year round.

“The milk peanut butter logs and their Dixies which have been pretty well known,” are Mary Driscoll’s favorites.

But her friend Debi says, “I’m much more partial to the marzipan and the chocolate raspberry cremes.”

Either way it’s sure to be a delicious Easter weekend.


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