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Holyoke Easter Drag Still Draws Quite a Crowd

Holyoke DragHOLYOKE, Mass. (WGGB) — In Holyoke, Easter means classic cars, clowns and hot dogs. Families came out in droves for the city’s annual Easter Drag.

For Carson Mayer, Easter is kind of like Christmas. When asked what he got in his basket, he was quick with a list. “I got  a power ranger, a car, and a power ranger.”

You could probably say the same for Isabella Chauley.

It’s about finding Easter eggs. I love finding Easter eggs. Last year I got 84,” she said laughing.

Holyoke’s Annual Easter Drag is still bringing neighbors together after all these years. Beginning as a parade along Northampton Street in the 1920’s, the celebration reached the height of its popularity in the 50’s, 60’s, and 70’s…before tapering off.

Former Holyoke Mayor Michael Sullivan revived the drag 8 years ago – with visitors enjoying vintage cars, treats from Nick’s Nest… a place known for hot dogs and ice cream… and  of course, the Easter bunny.

No matter young or old, what it comes down to here at the Holyoke drag is tradition.

Traditions like this are important, especially like this, everyone comes to see Nick’s Nest. They come to see the cars, it’s good, good,” said Bryan Borges-Vega of Holyoke.

“I think it’s important. Shows the people that we’re out here for them,” agreed Tony Deroy, a Holyoke firefighter.

I love Holyoke,” said Sharry Mayer. “The community getting together & doing this? This is awesome.”

It’s a tradition folks at the Drag hope to continue for generations to come.

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