But the crowds going to and from house parties and the bars are becoming too much for residents, Amherst leaders and university officials.
Students and other volunteers will be trying crowd control to direct students away from the side streets.
Residents hope it makes a difference.
“It would be fantastic if they happened upon something that worked,” says Amherst resident, Britt Ruhe.
She’s optimistic a solution can be found to keep her neighborhood peaceful. Britt’s lived here on Lincoln Avenue for about seven years with her family and says the students can be a lot to handle.
Her husband put up a sign asking for some consideration to allow her kids to sleep. But she says the students did the opposite.
“They said one, two, three and all just yelled at the top of their lungs right at our house,” she says.
Just one of the many things bothering her kids and their friends who also live in the neighborhood.
We spoke with her son Isiah Ruhe and he told us, “Walking in big crowds a lot the time throughout the center of the road yelling.”
Amherst resident, Sam Haresteig had this to say, “I get waken up to hear like people yelling and screaming.”
This weekend volunteers with the campus and community coalition to reduce high risk drinking will try to shift the crowds of students away from homes like the Ruhes. It’s called the “Walk this Way” initiative.
Sally Linowski who’s the UMass Assistant Dean of Students explains, ”Say hey try a different way tonight, walk this way, walk through the boarder of the campus say on our campus as you head to your destination.”
2 dinning food trucks will be placed along the routes to encourage the students to follow the volunteers lead.
“It’s a soft and positive approach to try to redirect traffic, but we can’t stop people,” explains Linowski.
UMass and Amherst police forces will also be teaming up to patrol the area on weekend nights.