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Q&A: Amazon Studios Chief On How His Pilot Face-Off Will Work

Roy Price | Photo Credits: Roy Price

Amazon is throwing the lid off TV’s pilot process. As it looks to join rival Netflix in the original series game, the online retailer has just posted pilot episodes of six sitcoms, two animated comedies and six children’s cartoons. Amazon will then gauge audience reaction before making series orders.

Pilots are usually screened in network boardrooms and closed-door focus groups. But in an extensive interview with TV Guide Magazine, Amazon Studios director Roy Price says he wanted to make the service’s selection process transparent for U.S., U.K. and (soon) Germany audiences…

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