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How to find cruelty-free cosmetics

How to find cruelty-free cosmetics

I was surprised to learn while editing a recent beauty article for our sister publication, ShopSmart, that the label “cruelty-free” on cosmetics doesn’t necessarily guarantee that the product wasn’t tested on animals. The same goes for “no animal testing” (how’s that for incongruous?). While the terms sound good, it turns out that neither of them is legally defined nor backed by any certifying organization.

So how can you find products that really are kind to animals? One way is to look for is the Leaping Bunny logo (shown in photo). It indicates that the company that makes the product has agreed to adhere to standards of compassion developed by a coalition of eight animal-protection groups. Those include not conducting or commissioning animal tests and also making sure the ingredients they buy from suppliers weren’t animal-tested.


See our Ratings of beauty and personal-care products including lotions, mascara, sunscreen, and wrinkle creams.

In addition to beauty and personal-care products, you can also find the Leaping Bunny assurance on certain household cleaners, plus some baby and pet-care products.

You can download a full list of companies that participate in the program, or request a handy pocket-sized version, on the Leaping Bunny website.

And you can read more about animal-welfare labels on personal-care and household products—including others you might be able to trust, like Certified Vegan—from our eco-label experts. With resources like this, it’s easy to be beautiful and kind.

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