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Backlash Grows After Abercrombie & Fitch CEO Comments

abercrombie

(ABC) — There’s growing controversy for Abercrombie and Fitch, following statements made by the CEO regarding it’s exclusivity and “cool factor”.

Now, actress Kirstie Alley is blasting the store.

The backlash for the trendy clothing store Abercombie and Fitch is reaching a feverish pitch.

Actress Kirstie Alley in an exclusive interview with Entertainment Tonight slammed the store and its controversial CEO.

“He says Abercrombie clothes are for people who are cool and look a certain way and are beautiful and are thin and blah, blah, blah, blah, blah. That would make me never buy anything from Abercrombie,” Alley says.

Alley is the latest to weigh-in on a growing controversy over the fact the apparel maker doesn’t sell women’s clothing above a size 10.

On Monday, protesters gathered outside of an A&F store in Chicago.

The backlash also escalating on Twitter, Facebook, even on YouTube, where one poster has started a “Fitch the homeless” campaign, asking customers to re-brand the popualr retailer by giving their Abercrombie clothes to the homeless

Abercrombie isn’t commenting, but CEO Mike Jeffries once told Salon Magazine, “A lot of people don’t belong [in our clothes], and they can’t belong. Are we exclusionary? Absolutely.”

“It’s the whole mindset that sets up bullying…you’re excluded, you’re included,” says psychologist Dr. Maria Rago.

Part of the fallout began last week after we went inside Abercrombie’s flagship store in New York City and revealed the retailer carries mostly double-zeros and extra smalls, and doesn’t do XL or XXL for women.

Andrea Neusner and her three daughters are sending back every piece of A&F they own. “I wanted the company to know how I felt about them,” she says.

So Neusner’s put it all in a letter.

“Not only will I not let my kids shop at Abercrombie again, I will not let them wear what they already have in their closets.”

And neither will Kirstie Alley. “I have two kids in that bracket, but they will never walk into those stores because of his view of people,” she says.


  • bagpip

    I think giving all their A&F clothing to homeless people is not only hilarious, but a great idea that will really hit the company hard.