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Microbreweries Bubbly About Business Uptick

microbrew pic.jpg2NORTHAMPTON, Mass. (WGGB)– Filled glasses and buzzing conversation marks a typical Sunday afternoon at Northampton Brewery.

They, like other microbreweries nationwide are seeing droves of customers walk through their doors.

The brewery’s appeal is what keeps Chris McCarthy’s staff of over 70 employees busy. “There’s such a great product because there are so many breweries coming out, that everyone has to bring their A-game to come up with something that isn’t just a sub-standard beer. There’s just that whole local movement that helps other businesses in our community,” he said.

According to the Brewers Association, in the first 6 months of this year alone, they saw a 15% increase in craft beer sales. Yet, as popular as these types of brewpubs are, a recent Gallup Poll shows that beer just barely holds the edge over wine.

McCarthy says that they make sure they don’t go stale by cooking up several new flavors each month. “They’re always about looking after something that’s unique in boldness, texture and flavor,” stated Tony Garcia. “People really want local, something different, something fresh, a little more varied, something that regular bars won’t have, but brew pubs definitely will,” Mike McKenna added.

One of their most popular brews is the Byzantine Blonde.

McCarthy says they go through their original flavors fast, especially in the summertime when the demand is so high, it’s hard to keep on tap.


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