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LG drops Ultra HD TV prices in its newest lineup

LG drops Ultra HD TV prices in its newest lineup

If price is the main obstacle between you and a new Ultra HD, LG is hoping its new LA950-series sets will help ease the way. The new 55- and 65-inch sets will carry price tags of $3,500 and $5,000, respectively.

LG’s new series, which join the slightly pricier LA9700 models, is more in line with some of the recently announced lower prices from competitors such as Samsung and Sony. The LA9700 series sets—a 55-inch TV that sells for $4,500 and a 65-inch model with a $6,500 price—have a few features the new LA950 TVs lack, including LG’s Nano full-array LED backlight and a sliding speaker. The company is continuing to sell its $17,000 84-inch class LM9600 Ultra HD TV, which we reviewed earlier this year..

Instead, the LA9650 series models have an edge LED backlight and a stationary speaker system. Like the other models, they come with LG’s smart TV Internet service and passive 3D capability. They also have DLNA, WiDi, Miracast, and MHL wireless and wireless connections for sharing cotent with mobile devices. Since these LCD-based TVs use IPS panels, we expect them to have wide-than-average viewing angles.

The new TVs have a built-in HEVC (H.265) decoder—a new, more efficient video format that will help with the development and distribution of Ultra HD content. It’s not yet clear whether the TVs will have new HDMI 2.0 inputs (if not, the inputs they do have will be updateable to HDMI 2.0 specs via a future firmware update).

Find the right model for your needs and budget in our TV buying guide and Ratings.

In addition to its new Ultra HD TVs, LG will be offering a new SoundPlate speaker system that can help pump up a TV’s sound. Despite its sleek design, the slimline speaker—just 1-3/8 inches high—has a 4.1-channel sound system outfitted with dual built-in subwoofers. The speaker can act as a pedestal stand for TVs up to 55 inches.

Additionally, the SoundPlate speaker has built-in wireless Bluetooth technology, so you can stream music to it from compatible portable devices, provided they’re within range.

The SoundPlate will be available starting next month, with pricing announced closer to launch. LG expects it to comparable to other higher-end soundbar speakers.

—James K. Willcox

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