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Fluff Buffs Celebrate Sugary Concoction in Mass.

(AP Photo/Elise Amendola)

(AP Photo/Elise Amendola)

by DENISE LAVOIE, Associated Press

LYNN, Mass. (AP) — Fluff, that gooey, sugary marshmallow treat, is still popular after nearly a century.

Last year, the Massachusetts company that makes Marshmallow Fluff sold about 8 million pounds of the white creme. A bill to make the Fluffernutter the official state sandwich has been reintroduced in the Legislature this year.

In Somerville, where Fluff was invented, an annual festival was held over the weekend to celebrate all things Fluff. About 11,000 people flocked to Somerville to eat “Fluffa Nutta” doughnuts, play Fluff Bowling and participate in a Fluff “Lick-Off” contest.

Jon Durkee is treasurer of Fluff maker Durkee-Mower Inc. He says he thinks Fluff’s enduring popularity is partly due to the childhood memories people have of eating Fluffernutters — peanut butter and Fluff sandwiches.

Copyright 2013 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


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