SOUTH HADLEY, Mass. (WGGB) — Wednesday marked the 20th Annual Women Business Owners Conference at Mount Holyoke College.
There were speakers and networking groups for women business owners from all over the region.
This year’s event focused on the evolution of technology since the conference began.
Dianne Fuller Doherty, Regional Director of the Massachusetts Small Business Development Center, explains, “We’re really focusing on how marketing is going mobile. More than 60 percent of web searches are done on smartphones. That is a fast change even from five years ago. For us to keep up, even a little a head of the curve, we are listening to these very smart, confident women tell us how to evolve with technology.”
The conference is sponsored by the Massachusetts Small Business Development Center Network and People’s United Bank.