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Local Businesses Cash In On Small Business Saturday

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NORTHAMPTON/HOLYOKE, Mass. (WGGB) — Local shoppers were out and about Saturday taking advantage of Small Business Saturday deals.

It’s a day that was established in 2010 by American Express to help mom-and-pop shops cash in on the biggest shopping weekend of the year.

The event is only in its third year, but it seems to have been a success for several local shops.

“This Small Business Saturday has been great, we’ve had steady traffic all day, and they keep on coming,” said Estelle Czarnecki, one of the owners of The Cottage in Holyoke.

“It’s a great family day, the sun is shining, you know people, really like to support the smaller businesses. people are coming from all over,” Erica Cole, a partial owner of Shop Therapy in Northampton noted.

Shop Therapy in Northampton designs, sources, and has all of their merchandise custom made within the fifteen person company.

“When somebody purchases something in here, and they are seen on the street, it’s kind of cool, because we know that it came from us, and it’s all word of mouth, as well,” noted Cole.

It was a similar personal touch the filled the parking lot at The Cottage in Holyoke.

“I don’t think it was the deals at all. I think it was just they were coming, they were going to support us, and if there is a deal they’ll see about it,” explained Czarnecki of The Cottage.

Another big draw for shoppers at The Cottage is the unique merchandise, especially the local, Holyoke themed products.

“My son doesn’t live here anymore, so I bought him the Holyoke Mt. Tom t-shirt. He used to ski at Mt. Tom, and he appreciated it,” said shopper Lasca Hoey.

For other shoppers. it’s the sense of community right inside the store that keeps them coming back.

“I run into people here all of the time. Holyoke people, people that have moved out of town, people who have come to pick up a few things just for nostalgia,” said regular customer John Fogarty.

Both The Cottage say while today is a big day, they like to keep their merchandise fresh, and will have new additions throughout the season.

Shoppers spent $5.5 billion on Small Business Saturday in 2012, according to the National Federation of Independent Businesses.

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