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Mass. College Renames School of Communication After Ron Burgundy…Just for a Day

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(ABC) — Actor Will Ferrell, in character as Ron Burgundy from the comedy “Anchorman” and “Anchorman 2,” addressed the Emerson College School of Communication on Wednesday.

The school is also renaming itself the Ron Burgundy School of Communication for one day, in honor of the character, who is a 1970’s-era journalist in San Diego.

Burgundy was given a plaque featuring his mustache, then he spoke about his rise to journalistic fame with students studying such subjects as political communication, non-profit advocacy, journalism, marketing and speech pathology.

During his remarks, Burgundy was also thanked the school for the honor.

“To be finally recognized for my work as a journalist is truly extraordinary. I can’t believe that it’s happening and of all of the colleges to give me this esteemed award, to be recognized by the electoral college, it’s extraordinary. I mean I thought you guys only met once every four years to pick the president. But to be here at the electoral college…am I getting that, right? Oh Emerson, Emerson College. My mistake. To be here at Emerson College, it’s wonderful. And to know that the Ron Burgundy School of Communication will stand here for the test of time. A thousand years from now when the planet is controlled by robots and mutants from the X-Men series, one thing will still be standing – the Ron Burgundy School of Communications. I want to thank the Dean and Mr. President for allowing this to be something that will last for a thousand years. Is that true? Oh…just one day! [Not a minute more] Well, I’ll take it.”

Some at the Emerson College community do not approve of the events. An assistant professor of journalism says this publicity stunt does not enhance the reputation of the school.

Ferrell has appeared as Burgandy in newscasts in markets around the country, as well as in a national automobile commercial, hawking his soon-to-be released movie.


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