It’s something that’s been going on since the team really started making waves in December.
At Amherst Brewing Company, they’re getting used to the post-game rush.
“We get everybody, parents,students, alumni, people who drive up from Connecticut, down from Maine. All over,” Corey Kelley, manager at the Amherst Brewing Company explained.
After the game, there wasn’t an empty seat to be found at The Pub, and they say it’s the same way after all home games at the Amherst Brewing Company. Waitresses there say that can really make the difference this time of year, when the students have are just returning and business can be slow.
“Last January is probably the least amount of money I’ve made as a waitress, just because it’s quiet, it’s cold, no one is really going out. So with the games, it’s been almost the same as the school year, what I make. The games have been a great money for me and other waitresses as well,” noted Melissa Rynning, who works at The Pub.
The extra business is also helping to make up for a slow fall for bars and restaurants near campus, thanks to the Football Team’s move to Foxboro.
“The basketball team doing as well as it’s doing is pretty much the business we’d see on a football Saturday. It’s awesome,” said Kelley of the ABC.
It certainly doesn’t hurt that Coach Kellogg makes an appearance at most bars in town post game.
“The atmosphere is tremendous,” noted Greg Buteau.
Many fans remember the team’s success in the mid-1990s, so this year’s comeback means a little more.
“It’s kinda nice to see UMass Basketball coming back, it’s good to support them too. Going to the game is very exciting,” said longtime fan Ron Perrault.
Some students say they have seen the school spirit improve since the team took off.
“Since I’ve been here I’ve seen the atmosphere grow around UMass basketball,” explained junior Greg Frost.
And according the the Amherst Brewing Company, all of that team spirit can translate into a 300% boost in business in the few hours following a game.