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Local Businesses See Boost from Social Media as Twitter Marks 8th Birthday


WEST SPRINGFIELD, Mass. (WGGB) — Twitter is getting a lot of love today as users mark it’s eighth birthday.

Local businesses are among those celebrating the impact of the social media platform.

White Hut has been on Twitter for the last four years and is seeing the benefits.

Owner E.J. Barkett says using social media like Twitter or Facebook helps to get the word out and customers coming in.

It’s especially helpful as smartphones and tablets are more popular, especially with the younger crowd.

“Nowadays really to attract a younger crowd, which they’re always on their phones and social media. Whatever you can do to tie all that in to increase business because you know, it’s a tough market out there for everybody,” Barkett explains.

Barkett says they use Twitter and Facebook, and will be updating their website soon to include a new, third location in Longmeadow and tie them all together to attract new customers.

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