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MassDOT Launches Contest for Roadside Public Awareness Messages


BOSTON (WGGB) — MassDOT is looking for the public’s help in creating a new public awareness message.

The agency has announced that they are launching the #DOTSPEAK contest, to help find the next great message to discuss combating road rage, distracted driving, as well as encouraging seat belt use.

The contest comes on the heels of the messages launched over Memorial Day weekend which encouraged people to ‘Use Your Blinkah’.

“The national attention and viral nature of a simple message that encouraged motorists to follow the law and signal when changing lanes cannot be denied. We are hoping to hear your creative #DOTSPEAK ideas and together help stop bad behavior from happening behind the wheel,” says MassDOT Secretary and CEO Richard Davey.

Entries into the #DOTSPEAK contest can use local vernacular or common texting abbreviations, but MassDOT requests no profanity.

In addition to the letters A to Z, the message can also contain special characters, including: ? , ! , & , # , - ,, and .

The message should consist of two panels, three lines per panel, and eight characters per line.

MassDOT offers this illustration:

Line 1 _ _ _ _ _ _ _ _
Line 2 _ _ _ _ _ _ _ _
Line 3 _ _ _ _ _ _ _ _

Line 1 _ _ _ _ _ _ _ _
Line 2 _ _ _ _ _ _ _ _
Line 3 _ _ _ _ _ _ _ _

The messages can be shared via Twitter @MassDOT, Facebook/MassDOTInfo, and on Instagram @MassDOT – all using #DOTSPEAK.

Winners will have their message displayed along Mass. highways during busy travel times, including:

  • Road Rage Winner: August 15-18
  • Distracted Driving Winner: Labor Day Weekend
  • Seat Belt Use Winner: Columbus Day Weekend

Those winners will receive a $50 gift card from one of the MassDOT service plaza partners, including Dunkin Donuts, Burger King, ExxonMobil, and McDonald’s. Gulf will also provide each winner with a $100 gift card.

The deadline for entries is August 1.

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