Boston Celtics Unveil New ‘Alternate’ Logo
BOSTON (WGGB) — One of the most iconic logos in basketball is taking on a new, fresh spin.
The Boston Celtics have announced a new alternate logo, called the “Lucky Alternative”, is what the team calls a “combination of classic visuals that have been updated with a modern twist.”
The team adds that the new alternate logo, which was created in-house, is meant to incorporate team logos from the past while paying “homage to the Leprechaun logo from the 1960’s illustrated by Celtics’ legend Red Auerbach’s brother Zang.”
“It will be a great addition to the Boston Celtics brand and integrates seamlessly with the existing primary and secondary logos, which will remain unchanged,” the Celtics say in a statement.
This new look will begin to appear this month on a variety of apparel and merchandise on the Celtics online store.